This project explores how brands use "trash" content—irony, surprise, and provocative messaging to capture attention, drive conversations, and increase memorability. By analyzing social media trends and real campaigns, it highlights how carefully designed borderline content can engage audiences while maintaining brand ethics and coherence. The study provides actionable insights for marketers and creators to stand out in the digital noise without losing narrative control.

This project involves introducing the start-up Blooper, an AI-driven video pre-production platform, into Europe's content-creation scene to meet the growing need for faster, affordable, and unified workflows. Blooper streamlines every step of pre-production, from script breakdown, moodboard, storyboard creation, location scouting, and polished pitch-deck generation into a single, user-friendly app. With demand from Film, TV and digital advertising industries for pre-production software continuing to climb, there's a huge market opportunity for a tool that replaces outdated, fragmented processes. Guided by deep market analysis and competitor research the plan refine Blooper positioning and product offering, highlighting its unique value proposition.